Precious Metals

It has a rich, silvery-white color and a deep luster. It unique cool white sheen makes platinum a popular choice for settings, as it accentuates the sparkle and brilliance of a diamond like no other. Platinum is often the precious metal of choice to produce the finest jewelry with the most valuable gems, as it is very tarnish and scratch-resistant. The most appealing characteristic of platinum is its strength and durability – it is by far the strongest and most durable of the precious metals. Each time other metals are scratched or polished, a small amount of metal is lost. Eventually, prongs of yellow and white gold may wear down enough that they must be reinforced with more metal for safety. Not with platinum.Platinum, like gold, has a long and distinguished history and remains one of the world most rare metals. The annual worldwide production of platinum amounts to some 160 tons, compared to about 1500 tons of gold. It can only be found in very few regions of the world – South Africa being the leading platinum-producing country. Platinum is far more valuable than gold, and more expensive. Platinum has become increasingly popular in recent years because of its beauty and durability.